One Night Only: Say you don't want it

Yorkshire indie band ‘One Night Only’ released the first single from their self titled new album earlier this week. The single ‘Say you don’t want it’ has been highly anticipated due to front man George Craig’s girlfriend, and Harry Potter star, Emma Watson appearing in the video, but does the single live up to the hype? 
 

‘One Night Only’ released their debut album in 2008, so they’re still quite new to the music world, and from what you can hear from this single, their sound hasn’t changed particularly. They’ve kept their classic ‘easy on the ears’ sound which will be sure to push it up the charts. Most people will recognise ‘Just for Tonight’ and ‘You and Me’ from their first album but they seem to have disappeared from memory the last couple of years. 

The very first few seconds of ‘Say you don’t want it’ feel slightly out of place and unusual, the almost Muse like sound was a little strange. However, the song is a toe tapping, upbeat song that has awesome lyrics you can’t help but sing along to. The line ‘The big screens, the plastic made dreams’ in particular rolls off the tongue very easily, and when lead singer Craig belts out ‘Say you don’t want it’ it’s said with determination and infectious enthusiasm. The message of the song, it seems, is people’s reliability on material goods, one line in particular ‘paint all your soul with the brand designs’ pretty much sums up the point of this song.   

The beat and the guitar in particular, drive the song forward, which makes it easy to listen and move to. The fact that it’s repetitive makes it stick in your head, but not in an annoying way, and its upbeat rhythm makes it really enjoyable to listen to. Overall I really liked this song and I can see it being very successful, but not just because Emma Watson is in the video.